Business Development

Developing focused, consistent business-building strategies for your organization as a whole and for individual programs is essential to maintaining a competitive edge. With years of experience in a variety of situations, Burl Stamp can help your team launch new services or make existing programs more successful.

Marketing Strategy

Marketing for sophisticated health care organizations has moved well beyond simply hiring an advertising agency and printing new brochures. Borrowing from time-proven strategies in consumer packaged goods, market-savvy hospitals today consider product design and development, distribution, sales, promotion and pricing to effectively compete in an often fragmented delivery system.

Today’s effective marketing plan and strategy must orchestrate all of the elements of the marketing mix to effectively meet the needs of a specific service line or the organization as a whole. But knowing when to turn up the volume on direct sales vs. reassessing service design requires thoughtful planning, thorough market analysis and a sophisticated understanding of marketing strategy.

Stamp & Chase can help you build an effective, comprehensive marketing strategy to meet the needs of a particular service line or your entire organization. Recognizing that dollars spent on marketing are not being spent on patient care, Stamp & Chase’s philosophy is to make select, targeted expenditures work as hard—and efficiently—for your hospital as possible.

New Ventures and Product Development

Organizations that stagnate quickly lose critical ground in today’s competitive health care environment. Increasing volume and market share requires focused, consistent analysis of both the portfolio of services you provide as well as the effectiveness of each individual service line. Today’s “star” can quickly become a hospital’s most pressing problem with the recruitment away of one key surgeon or specialist.

Staying in front of emerging trends and new clinical service developments is essential to maintaining a leadership position. But where services in the past may have been launched solo, effective new initiatives today may require strategic partnerships with other hospitals, physicians, other providers or even payers. These partnerships make the planning and implementation process exponentially more complicated, but can help guarantee buy-in and the ultimate success of new ventures.

With diverse experience in launching new ventures from concept to implementation, Stamp & Chase can assist your team in structuring new services for short-term and long-range success. We’ve seen what works—and, as importantly, what doesn’t work. We can supplement the expertise of your management team from Day 1 of planning or at critical points during new service implementation.